Happy New Year everybody! I hope that everyone got a chance to relax during the holidays and that you’re all ready to tackle 2015 and pursue all of your writing goals! Today we’re in luck, because author and blogger Stephanie Faris is sharing some kick-ass advice about marketing. I don’t know about you guys, but I need some good marketing advice in my life!
Stephanie’s upcoming release, 25 Roses, will be available tomorrow. You can check out the book cover and blurb below and add the book to your Goodreads shelf by clicking here. And guess what else? Stephanie is giving away a $25 Amazon gift card, an autographed copy of her book, and a chocolate long-stemmed rose. Scroll down to enter the giveaway:)
Children’s writing doesn’t pay the bills (yet), so by day, I write content for a variety of marketing firms and entrepreneurs. Part of that work involves advising small business owners on their online promotion efforts. I’ve found much of what I’ve learned in the past few years translates easily into book promotion since, in essence, authors are small business owners ourselves. Our brand is our name and our product is the book(s) we publish each year.
Whether you’ve just started your writing career or you’re launching your forty-second book, the time to build your brand is now. Here are three big online marketing lessons I’ve learned that you could put to use in making a name for yourself online.
Stop Promoting, Start Engaging
If you’re reading this, you probably have a blog and at least one social media account. One mistake I see made every single day in both of these areas is over-promotion. If every tweet or blog post is a promotion for your next book, you likely notice very little interaction. In fact, many of us are scrolling past your promotional posts in search of more interesting content. Granted, the occasional “My new book is available for pre-orders” post is great. But that post should be preceded and followed by interesting, insightful content that keeps people interested in what you have to say.
The good news is that you don’t have to create all of this content yourself. If you read an interesting article about writing, share the link with your social media followers or blog readers. Swap guest posts with friends and invite them to post on your blog occasionally. This will save you time, as well as expose your readers to more great bloggers.
Build a Platform
When an author uses her blog or social media sites to provide information about her area of expertise, that site then becomes a platform. Quanie’s blog is an example of this. Marketing tips are in high demand among writing communities, so her blog draws people in to learn as much as possible. It’s the type of content that turns a reader into a loyal follower.
When your blog contains interesting content, readers will naturally want to learn more about its author. Because your blog and social media sites consistently bring interesting content to readers, when you do have a reason to promote something, you’ll have the built-in audience to receive that message.
Give, Give, Give
When people ask me how I’ve gained such a large blog readership, they never like my answer. I read a great deal of blogs every day. I enjoy doing it. While I’d like to say that a well-crafted, thoughtful blog will naturally draw the masses, that simply isn’t the case. In order to receive, you have to give. Find blogs within your range of interest and comment on a regular basis. Soon you’ll find your blog is getting more comments than ever.
The same philosophy applies to social media. You may have a built-in following of friends and relatives on your personal Facebook page, but professional engagement requires much more work. Find like-minded individuals on Facebook, Twitter, and other social media sites and follow them. Regularly share status updates you find intriguing and occasionally comment on posts when you have something interesting to say. In time, you’ll find others are interacting and your audience will grow from there.
Online promotion is a great deal of work, but by sharing interesting content and interacting with others, you’ll soon find marketing through blogging and social media is not only easy but fun. Turning your name into a brand is a matter of posting interesting content and remaining true to your personal interests. If you’re having fun, others will naturally enjoy hearing what you like to say.
Mia moves from the shadows to the spotlight when her matchmaking plans go awry in this contemporary M!X novel from the author of 30 Days of No Gossip.
Mia is used to feeling overlooked: her perfect older sister gets all the attention at home, and the popular clique at school are basically experts at ignoring her. So when it’s time for the annual Student Council chocolate rose sale, Mia is prepared to feel even worse. Because even though anyone can buy and send roses to their crushes and friends, the same (popular) people always end up with roses while everyone else gets left out.
Except a twist of fate puts Mia in charge of selling the roses this year—and that means things are going to change. With a little creativity, Mia makes sure the kids who usually leave empty-handed suddenly find themselves the object of someone’s affection. But her scheme starts to unravel when she realizes that being a secret matchmaker isn’t easy—and neither is being in the spotlight.
Stephanie Faris knew she wanted to be an author from a very young age. In fact, her mother often told her to stop reading so much and go outside and play with the other kids. After graduating from Middle Tennessee State University with a Bachelor of Science in broadcast journalism, she somehow found herself working in information technology. But she never stopped writing.
Stephanie is the author of 30 Days of No Gossip and 25 Roses, both with Aladdin M!x. When she isn’t crafting fiction, she writes for a variety of online websites on the topics of business, technology, and her favorite subject of all—fashion. She lives in Nashville with her husband, a sales executive.