I was flipping through my little pink notebook (every serious writer should have a little pink notebook:) when I found my list of blog post ideas that I’d abandoned. I also saw a note in the margins: finish blog business plan.
Sigh. You guys, I have a confession to make: I have not been the best at “planning” my blog lately. I pretty much just blog about whatever comes to mind. I view my blog as my safe place where I can connect with other writers and get free therapy. But I know that I can be doing a better job of at least being somewhat strategic, so here’s what I cooked up.
Now, I took this from the $100 Startup One-Page Business Plan but switched it up for a blog and added some other questions. I’m just going to go through and answer the questions.
What will you blog about?
All things writerly: craft, publishing, marketing.
What is the goal of your blog?
To connect with others.
Who is your target audience?
*side note: I’ve seen the “should you target readers or writers” debate when it comes to writers’ blogs and here’s my two cents: target readers if you’re going to post regular snippets of your work. Otherwise, readers may not care about your process or how you plan to market your work. They’ll only care about when that next book is coming and might even view your blog as taking away from your writing time.
Here’s another two cents: Writers are also readers (duh, right?) and I think that connecting with other writers is the way to go because they are the people who are going to be your betas, help you promote your work, and be your sounding board for a variety of issues that non-writing readers just may not give a hoot about. *
Why should people want to read your blog?
Because I’m awesome. Because I will either write about things that other writers will find useful or of interest. Useful: things about marketing and SEO. Of interest: different aspects of the writing process that I might be struggling through that they may be able to have a solution for (because my writer friends are awesome).
How will people learn about your blog?
I will spam them. I will visit other, similar blogs and comment and promote my posts on Twitter, She Writes, Google+, and Facebook.
How will your blog help people?
It will provide useful information. It will also show writers who may not have a supportive network at home that they are not alone.
How can you encourage referrals?
By bribing with food. Being nice to people. Also, when I see a blogger with a specific problem, offer up a helpful solution just because, not expecting anything in return.
How will you measure success? For instance, finish this sentence “My blog will be successful when _____________.”
Okay, so, for my blog, I measure success through the connections that I build. Not every visitor is going to be a lifelong visitor, and that’s okay. I don’t focus on numbers but I think that making genuine connections is the key for me.
- Specific concern or question #1
Time. I have a young daughter and I am pursuing a writing career and building a business.
Proposed solution to concern #1
Time management/adhering to a schedule, planning out my blog posts in advance and being consistent with the day that I post.
So that’s it! Anything anyone would like to add? Do you have a blog business plan? And if you’re feeling especially daring, fill out your plan in the comments.
I’d love to hear your thoughts!