Today I’m talking about book trailers! And as part of Calling All Critiques I’m also sharing the query letter from Dawn Allen’s Adult Thriller, The Drought of Sam Dakota. If you have some time, stop by and leave your feedback!
I’ve been thinking of doing a book trailer for my upcoming novel but I’m conflicted about it. I guess my main concern is this: are book trailers an effective marketing tool for books?
I think about the way I discover books. I may hear about a book through a friend, stumble upon it online (Amazon or Goodreads), but these days, I’m looking a lot at books by indie authors that I meet online. Even with ebooks, I do the same thing I would do at the library: read the blurb. If that catches my attention, I read the first paragraph or so. Generally, that’s how I make my decision about which books I’m going to buy. I don’t even necessarily read reviews because a lot of books I’ve read with great reviews have left me feeling cold.
I’ve seen some stellar book trailers, but in all honesty, none of them have persuaded me to actually buy a book. That’s why I hesitate when it comes to paying someone to create one for me. I’ve seen them range in price from $5 (yes, $5! And you know what they say: you get what you pay for) all the way to $1500 (yikes! $1500!). But I’ve been wondering: if there’s a tiny fraction of readers who are moved by book trailers then maybe I should go ahead and do one? But I have to be honest, guys. If I do decide to go the book trailer route, I’ll probably go ahead and do it myself because the thought of shelling out $400 for a book trailer just runs up my blood pressure.
So what about all of you? Readers: do book trailers play a part in your decision to buy a book? Do you even watch them? And to authors: do you find that book trailers have been an effective marketing tool?
I’d love to hear your thoughts!
Also, if you’re shopping around for a book trailer, here are a few book trailer companies I found online. They all seem reasonably priced and reputable. Prices range from $75 – $400. As always, check for reviews.