We had a discussion here a couple weeks ago about networking and building connections (and how that, as opposed to spamming folks from here to eternity) is better for your brand (and the world’s sanity).
During the discussion, blogger buddy Lidy Wilks mentioned something that I’m sure we’ve all come to loathe: auto DMs on Twitter. She mentioned how some people will send an auto DM saying like their FB page and they’ll like yours back, but then they never do it.
She is so right! That’s actually one of my pet peeves right now on top of the auto DMs: the promise to do something you have no intentions of doing just to get something. It’s not good “marketing.” It’s annoying and dishonest. If you have over 20,000 followers, you might reason that you just don’t have the time to return every like or comment. Well, maybe you shouldn’t be making promises you can’t keep. But that’s none of my business, though.
Here are a few that I’ve gotten recently and my initial thoughts after reading them:
I dare you to read the first chapter of my novel (sounds like a threat).
Read my shorts at ______________ (at first, I thought it said “eat my shorts”).
I’m on FB, too! (link to page). I like back! 🙂 (Sure you do, hon. Sure you do.)
Remember that time you tried to sign your mama’s name on your report card? And you didn’t even know how to write in cursive? Remember that look your teacher gave you? Well, that’s the kind of side-eye I give those auto DMs.
The next time someone sends you an auto DM promising to “like your FB page if you like mine!” send them a Facebook page like for a like contract and see how they respond.
Here’s a sample you can use:
I, author spammer extraordinaire, promise to like your Facebook page if you like mine. If I don’t, I shalt be forced to write and publish Twilight fan fiction only for the rest of my literary days. This I swear, on this day, the 23 of March, the year of our Lord 2015, heretofore, heretofive, and all that jazz.
What about others? How do you feel about auto DMs? Let’s talk about it!